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Continuity and Vision: Bawden’s Appointment Signals a New Era for South Australian Racing
Racing SA has officially announced Nick Bawden as its new Chief Executive Officer, set to take the reins on February 1, 2025. This appointment follows an extensive search that reinforced the organization’s stature as a strong and well-managed entity within the Australian racing industry.
A Proven Leader for a Promising Future
Racing SA Chairman Rob Rorrison expressed the board’s confidence in Bawden’s capabilities, citing his pivotal role in achieving significant milestones as part of the management team. During his tenure, Bawden has been instrumental in:
Securing a groundbreaking seven-year sponsorship deal with SportsBet, resulting in $1 million in prizemoney for Group 1 races.
Driving a horse population growth strategy, positioning South Australia as the top state for field sizes—an essential factor for financial sustainability.
Collaborating on a long-term infrastructure plan with racing clubs, ensuring additional funding for critical projects.
Finalizing a media rights agreement with Racing.com, granting South Australian racing greater national and international visibility.
Rorrison emphasized that Bawden’s internal promotion reflects Racing SA’s commitment to continuity and leveraging proven leadership to maintain momentum in the organization’s progress.
Vision for Growth and Sustainability
Nick Bawden shared his enthusiasm for the role, paying tribute to his predecessor Vaughn Lynch’s legacy. He outlined a forward-looking vision aimed at broadening participation across South Australia’s racing community. His priorities include:
Enhancing inclusivity and sustainability across the industry.
Increasing appeal for ownership, volunteering, training, and wagering as forms of engagement.
Strengthening the role of thoroughbred racing in the state’s culture, heritage, and economy.
Bawden’s strategy underscores his commitment to ensuring that South Australian racing thrives not only as a sport but also as a key driver of community and economic development.
A Bright Horizon for Racing SA
Stakeholders and industry professionals have widely supported Bawden’s appointment, recognizing his preparedness to lead Racing SA into a new chapter. His track record of achievement and innovative approach suggests a strong future for the organization as it continues to uphold its status as a leader in Australian thoroughbred racing.
With this new leadership, Racing SA is well-positioned to embrace growth opportunities and solidify its place as a cornerstone of South Australia’s cultural and economic landscape.
